Overview
ETC Institute specializes in the design and administration of
market research for governmental organizations. Our major
areas of emphasis include customer satisfaction surveys,
community planning surveys, transportation surveys,
employee surveys, voter opinion surveys, parks and recreation
surveys, focus groups, and stakeholder interviews. Since
1982, ETC Institute has completed research projects for
organizations in 46 states. ETC Institute has designed and
administered more than 1,000 statistically valid surveys and
our team of professional researchers has moderated more
than 750 focus groups and 1500 stakeholder meetings.
During the past five years, ETC Institute has administered
surveys in more than 300 cities and counties across the
United States. ETC Institute has conducted research for
more major U.S. cities than any other firm.
Our Research is Implementation Oriented: ETC Institute
specializes in helping organizations use market research to
make better decisions. During the past five years, the results
of our market research have lead to more than $2 billion in
funding initiatives by state, municipal and county
governments as well as numerous educational and nonprofit organizations. Projects that have been funded include a wide
range of community redevelopment projects, transportation
initiatives, improvements to schools and health care
institutions, water and electrical utility improvements,
tourism attractions, neighborhood improvements, downtown
revitalization projects, open space acquisition and park
improvements, and the development of numerous
specialized leisure facilities such as community centers,
aquatic centers, and sports facilities.
Our Research Helps Community Leaders Balance the Needs
of the General Public with Special Interest Groups. Special
interest groups often dominate local-decision making
processes because they actively participate in community
meetings and share their ideas with local officials. While
input from special interest groups is important, the needs of
the general public can be overlooked if community leaders
only have input from well organized groups and community
activists. ETC Institute’s surveys are designed to ensure
the needs of the entire community are represented.